Promotion tip 5. Gain superiority
We’ve heard
it all. “Incentive promotions don’t work in this part
of the country” or “we don’t want to become McDonalds”,
and the best one of all, “our customers are different, that
doesn’t work here”.
The fact is that some people can’t believe
that they can get an order any other way than traditional means.
Some companies would rather lose the order than change. For
some reason changing the way they do business makes them feel inferior
or that somehow they have failed.
Times are changing
and some companies refuse to change. These companies are then bought
by companies who change them.
With the consolidation
of businesses and the worldwide internet access, companies are no longer regional, neither national. There
are many who now compete directly with you in your area that never
did before. Also, there will be others who may not compete with
you regionally, but will grab an order via internet from you when they can.
Sharper competition and open communication on the internet
has lead to similar product offerings and price structures - customers
see this! This leaves everyone talking about service. Everyone has
heard it all about service, so it has lost a lot of
its meaning. Customers assume good service. It’s only a factor
when it’s bad.
So, with price
and product offering being nearly the same and service losing its
meaning, what breaks the tie in customers’s minds? What makes
your company their first choice? - Incentive promotions.
The companies
that offer incentives hold the advantage over their competition.
And, if it is done right it’s not an expense. It’s
an investment back into your customer based on “Plus”
business or “profit sharing”.
Reinvestment
into your customers and increased sales make you feel and look superior!
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