Promotion tip 4. Promote the promotion
Not promoting your incentive promotion is probably the
single biggest killer of any promotion.
Incentive promotions
are only a tool used by companies to help
increase sales and profits. Just because they run an incentive
promotion, doesn’t mean they’re guaranteed to increase
their sales and profits.
I advise my
clients to have their entire company participate in the support
of a promotion. All the way from the president to the delivery driver.
Once employees buy into an incentive promotion, so will the customers.
This may also include having employees earn incentives for themselves.
Incentive promotions
that include employees are always more successful than those that
don’t - anywhere from 15% - 25% more! They’re motivated
to sell it because they have a stake in it.
Finally, there
are more ways for you to be in touch with your customers. Employees
are directly involved in some of them. For your incentive promotion
to keep going strong you must take advantage of using all
ways to promote your promotion.
Make sure your employees are involved in every possible
way. Promote your promotion to the fullest.
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